Your Grandfather Bought His New Car in an Afternoon. You've Been Researching Yours for Six Weeks.
Buying a new car used to be one of the most exciting days of the year — you sat in it, you drove it, you liked it, and you shook hands on a deal before lunch. Today's buyer arrives at the dealership armed with spreadsheets, invoice data, and competing quotes, and somehow still leaves feeling like they probably overpaid. More information didn't make the experience better. It just made it longer.
Jul 03, 2026